From a business perspective of course. Which is your view of the day.
Just like the Super Bowl isn't a Football Game - it's an advertisement delivery machine built on the back of an incredibly enjoyable event that people want to enjoy and give their time to.
Your Charitable Event Golf Day isn't a tournament - it's a communication delivery machine built on the back of an incredibly enjoyable event that people want to enjoy and give their time to.
You made something happen that people want to partake in - Brilliant! They are giving you the most elusive asset that we all fight hard for the other 364 days a year - their uninterrupted TIME and ATTENTION.
You have them trapped and attentive for 5 hours on the golf course. You must elevate how absolutely incredible this is because tomorrow your social media department will be falling all over themselves for a :03 snippet of their distracted attention.
They haven't gifted you their time - you've earned it. You put on a Show they want to be a part of. Never miss the opportunity to truly VALUE it and to activate against this amazing asset you've created.
For one last comparative, the Super Bowl has a very specific valuation for delivering communication to the trapped and attentive audience they earned - $8 Million per :30 second commercial spot. $16M/Minute!!
Let's build out a template for your Communication Machine: Sponsor Logos. New Product Information. Governance Achievements. Growth Numbers. Annual Report Highlight Numbers. Recognition Stories. Community Investment Stories. Staff Achievements. Industry Shifts.
When we choose to advance beyond "giving golf information to the golfers who are golfing at your golf tournament" and claim the day for wider purposes - the power of your tournament will come into focus.
The next time you are part of a larger meeting in your organization, simply ask "would anyone here be interested in gaining access to our biggest partners and customers for 5 uninterrupted hours?". It's fun to flex your muscles every once in a while.
Elevate Your Asset
Don't miss out by underestimating the valuable resource you've created
Tim Green 416-300-2075 tim.green@cgtgolf.com
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