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Sponsor value playbook to help your sponsorship sales efforts
Grab any of these notes if they'll help your pitch deck. Remind your sponsors how unique and valuable your golf day will be for them. Both as a sponsor and as a participant. AS A PARTICIPANT Customer golf flips the bedrock of two business realities - in your favour. TIME: the pressure-builder in all our corporate lives. It’s always scarce and impossible to find more when you need it most. THE BOARDROOM: a place where our roles are fixed before anything even begins. Everyon
Feb 28


A golf course is a six‑kilometre communications platform
Every tee deck, every fairway, every cart, every building, every walkway is a touchpoint. And when you activate those touchpoints intentionally, you can deliver messaging that is: subtle strategic memorable and absorbed naturally over time This is where signage becomes more than signage. It becomes a communications system. And it can carry almost any message your organization wants to reinforce: Sponsor visibility and storytelling New product launches and demonstrations Gover
Feb 24
The Masters. Did You Know?
Some fun facts about the most unique and mysterious Tournament. Phone Policy - The fans, or patrons as they are known at the Masters,...
Apr 7, 2025


What a beautiful bandwagon. I saved us a spot.
There is never any shortage of industry elbows rubbing up against Augusta National during Masters week. The ravenous consumption of...
Apr 7, 2025


Azaleas and HEIGHT. Now that is something to see.
The finals of the Drive Chip and Putt played out on the hallowed grounds at Augusta National as it has done for the last dozen years. And...
Apr 7, 2025


Masters Week
This is the week that forces all of us in the tournament business to remember that the people who gather with us on tournament day have...
Apr 7, 2025


A Real Canadian Winter - perfect timing to make a huge impact
The stories of some years pass through without much of a side plot. Not this year. This winter has recently reminded us Canadians of...
Feb 27, 2025


You are a Communications Machine that happens to be playing golf
From a business perspective, think about it this way. Just like the Super Bowl isn’t simply a football game — it’s an advertisement delivery machine built on the back of an incredibly compelling event that people genuinely want to watch. Your Charitable Event Golf Day isn’t just a tournament — it’s a communication delivery machine built on the back of an experience people are excited to attend and be part of. You created something people want to participate in — that’s brilli
Feb 27, 2025


Ride the Pride
For all of you who are running an established Golf Tournament with a history at least a decade long - you've seen a trend or two come and...
Feb 26, 2025
Please, tell me where to go!
If we have all done our job properly, every single guest of yours will pull into the Golf Course parking lot refreshed, relaxed, and...
Feb 15, 2025


And then there were 4
Let's remember to service those individual groups of 4 people. Each and every foursome you put onto the golf course. Once your golfers...
Jan 31, 2025


What's New? What's Different?
Personal financial information vulnerability is never going to be a sexy topic. It's a wildly important topic with ever-growing concerns...
Jan 17, 2025


Provide a tournament gifting website
CGT has been named as a Select Partner with Canadian apparel manufacturer Levelwear. This important designation provides opportunities...
Jan 17, 2025


Impactful people like impactful things
Once in a while you challenge yourself on this topic. Will gifting be the item to separate yourself from other events and stand above the...
Jan 17, 2025


425 means lots in golf
The first iteration of this number is a calendar version. 4/25. Or, April 25th which is a sweet spot date for us Northern Golfers....
Jan 13, 2025


Golf Carts have achieved Maximum Coolness. Do NOT miss out ever again.
The GOLF CART is a thing. They were always cool and they just keep getting cooler. Recently, the Quarterback and Running Rack of the...
Dec 30, 2024


This Hour has 22 Minutes. This Tournament has 18 Holes.
Remember - your Tournament is Valuable Content We will get you ready to make more money in 2025 The title of the great CBC comedy TV show...
Dec 27, 2024


It's Better to Give Than Receive
The Holiday Season can teach us all a good lesson about Tournament Gift Giving. Buying a gift for a single person is wonderful. A joyful...
Dec 10, 2024


DP World Tour. Event Audit
Let's learn from the people who are working very hard for sponsor revenue on golf courses We mostly refer to it as the European Tour but...
Dec 10, 2024


Let's finally be loud about the 2 tee deck option reality of your day
The time is right to let your guests choose. For the enjoyment of the entire field. There are many reasons why people choose the specific...
Dec 9, 2024
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