The "EXPECTEDS" + the "DISRUPTORS" make for a powerful pairing.
When you've got 5 hours and 150 acres as your messaging template - much is possible.
You are a truly rare bird and you need to remember that. You actually have plenty of time and attention given to you by the people you want it from. That is Amazing! In a world of :03 second attention spans and endless swipes & scrolls, you don't have to fight for their attention. You have it! You have space and you have time. Any Big Ad Agency out there would fall over themselves for what you've got.
Now. What to do with it?
First things first. Sell it. Package it and sell it. Sell it for more than you ever have.
Let's build this out. We'll start with your Sponsorship Strategy then we will build out the product.
First - provide what the golfers expect. The impressive Tee Decks and the celebratory green sites. One for each hole. 18 in a row. As Expected. Now add in the unexpected. Those disruptors that you can bake into the flow of the day. With the privilege of controlling the time, space and flow of the day, comes the capabilities within.
So seize it. Size it. Then sell it.
We know precisely where they are going for 5 hours. The golf course routing is unquestioned and followed without variance. If a customer walks out of a retail space in a shopping mall - you're working very hard to figure out the next point of engagement. When your golfers putt out on the 14th green? You know exactly where they are going and exactly how they will get there. This is gold, and it's time to strategically place messaging along this golden path. And then charge someone for it!
Time for you to add a new sponsorship category to your sales sheet. I've got it built out for you.
Your goal for this new product? To get in the way. To interrupt. Just like all those :15 second ads before every YouTube video you watch. The simplicity of being along the way to somewhere they want to go whether its watching a cooking tip video or driving to the 15th Tee.
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