01.01. Golf Tournaments are perfect chameleons. Pick your colour.
Updated: Oct 17
Maximize Revenue. Invest in Sponsor Support. Or Both.
There is a scale along which you must choose your spot. One side of that scale is "maximize every dollar today" and on the other end of the scale is "always protect sponsor & donor revenue".
Where do you land along this wide expanse? Save a buck? Invest a buck? It's NEVER that simple. Or that one-sided.
When you look at your year-long event calendar, you'll be able to chart the spots for pure "maximize revenue" efforts vs those one or two "investment in the long term" events. These two different styles serve different purposes of course.
Golf tournaments have the power to do both. Chameleons indeed.
Tournaments can be quite powerful toward supporting those areas where non-event revenue come from.
If you have big donors and impactful sponsor revenue - you have the responsibility that comes along with that important revenue. You've cut a deal and you owe your end of that bargain.
This is the spot where family names find themselves on the walls of hospitals. Where corporate logos fly on flags at golf courses.
The time-worn world of revenue realities and cost management.
We have seen the power of golf tournaments serving as a support tool for ALL fundraising efforts at a Foundation. Tournaments are fun. They are outdoors. They provide some competitive spirit. They offer great gifts and delicious food.
Tournaments are a place to gather.This may be the common point for both sides of this discussion.
Tournaments are a gathering point for those you dearly want to gather with.
Across the complete spectrum of where your revenue is generated - those supporters like a good golf tournament. They'll show up. And celebrate with you.
This is the multi-purpose nature of a golf tournament. Sure, it can stand on its own as money-maker. But it can morph, when needed, to play a larger part. As a gathering point for those you dearly want to gather. As a one-day effort to support all the efforts on those other 364 days each year.
Donorship is powerful and requires support and celebration. Sponsorship brings responsibility and fulfillment requirements.
It all points toward that great Chameleon inside your event calendar. FORE.
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