17 years of growth for the vinyl album. A tactile comeback story
2022 saw 43.4 Million vinyl albums sold. Up from 41.7 in 2021. That marked the 17th consecutive year of growth for the once-dead Vinyl album. 17 straight years!
Amazing.
The perfect example of an appreciative reach-back to the pleasures of a tactile relationship with something important. Something personal.
Reading the liner notes as you balance the album to keep fingerprints at bay.
THERE'S NO APP FOR THAT
In our scroll & swipe existence, there are less & less items that demand physical attention from us. Luckily, Golf has a lot of that stuff going on.
This is where our CGT Event products find their best audience. With a group at the course and in a tactile mood with time on their hands and the sunshine & breezes keeping their senses at attention. Great signage and golfer engagement will be noticed and appreciated as part of the in-person process of the day.
This landscape is a gift for messaging and acknowledgement, and gifts don't come around too often.
For all the challenges brought on by picking up your brand and dropping it at a golf course for tournament day, this aspect is the perfect atmosphere for signage placement and messaging success. Get focused on the opportunities here because we are in posession of one of the last true spaces where tactile is a guaranteed winner. One of the greatest examples of this was the airline inflight magazine which popped out from behind the air-sickness bag in the seatback pocket once you sat down and buckled up for some 4 hour flight.
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