01.04. Are Socks the new Ball Cap of golfer gifting?

Socks Rock

No sizing required, and mostly gender neutral. Isn't this why we liked Ball Caps back in the Day?

A personal & fun wearable item - without the hassles of sizing and fitting? For a long time, this was the winning formula of the good ol' Ball Cap.

Ball Caps are easy stuff! You choose your front logo, then you adorn the side or the back with a 2nd application - done! Run off 160 of them, flop them down in tidy straight rows on the registration table and, bingo - one of the potentially trickiest parts of your day is solved and successful. Or, better stated, WAS solved and successful.

Ball Caps seem to be out. Not sure why exactly - there's a few points of inertia that moved those caps off the registration tables of many tournaments. But there's still equity in a solid Ball Cap. That topic is for another day though. Now, to the socks.

Feet are fun. The power of Crocs rebounded into a new stratosphere. A trendy pair of sneakers can alarm your accountant, and many pro athletes use their footwear to send messages out to their followers and fans.

So get on board in 2025. Jump into the Socks game. They are fun and fanciful and bring personality to your event and to your registration table process. Best part? There's no rules. Plaids & Tie-Dye's. Polka Dots & Stripes. Pick a personality and claim it for your own.

If you're not certain which direction you should choose for 2025 gifting - contact me for a valuable discussion. Our CGT Golfer Gifting Index process has helped many committees fine tune their gift selection process.

Don't drag your feet, get in step, it's time to pull up your socks. OK, I'll stop now!

Reach me at tim.green@cgtgolf.com or 416-300-2075